EXPERIENTIAL MARKETING
We design corporate experiences and brand activations around the action you need to drive, the audience you need to move, and the business you need to achieve.
BRANDS WE’VE BUILT EXPERIENCES FOR
We don’t start with the event. We start with the business outcome the organization is trying to achieve.
The experience is the vehicle. What people do because of it is the goal.
Experience and ROI are not opposites. The experience should be the engine that delivers the intended result.
SELECTED WORK
BENTLEY · VEHICLE LAUNCH
To introduce the new Continental GT Speed, we didn’t show people a car. We let them live the life that comes with it: arrival by black car, a private jet waiting on the tarmac, and the Bentley at the end of the journey. A lifestyle activation built to make ownership feel within reach.
VIEW CASE STUDY
RSM · CORPORATE EVENT
300 employees celebrated, recharged, and sent into tax season with signature cocktails like the Busy Season Tonic.
DENVER POLO CLUB · BRAND EXPERIENCE
Turned one tailgate ticket into three tiers (VIP, general admission, and tailgate), a model the club kept and grew for years.
DENVER ZOO · IMMERSIVE EXPERIENCE
Asked for three lounges, we designed three immersive spaces built to raise dwell time, guest spend, and attendance. All three goals were met.
VENICE, ITALY · DESTINATION EXPERIENCE
Guests traveled from around the world. We orchestrated every detail: lodging, hospitality, private excursions, and a fully branded private event.
CAPABILITIES
Leadership retreats, executive summits, sales kickoffs, client conferences, and company milestones. Each one is built around what your people need to do next, whether that is align, perform, renew, or stay, and measured against it.
SUMMITS · RETREATS · KICKOFFS · CONFERENCES
Product launches, pop-ups, and live brand moments designed to stop people mid-scroll and mid-stride. Each one is built to move an audience to try, buy, share, or remember, and anchored to your brand so the feeling stays with it.
LAUNCHES · POP-UPS · LIVE ACTIVATIONS
THE METHOD BEHIND BOTH
Experiential strategy, delivered through the Experiential Edge Blueprint™. Purpose first, results proven.
Have an in-house production team? We also partner on strategy and measurement alone.
OUR METHOD
Purpose defines the why. Emotion drives behavior. Behavior produces outcomes.
Defines the why
We agree in writing why the experience exists and the business result it must produce, before anything is booked.
The goal
We decide what your audience should do because they were there: buy, renew, refer, align, or act.
The mechanism
We choose the specific feeling that drives that action and design every moment toward it.
Embedding the experience
We build the moments that create the feeling and anchor it to your brand, so it is remembered and repeated.
Measurable results
We measure before, during, and after, and report what changed at 30, 60, and 90 days.
EVERY DECISION PASSES THROUGH PURPOSE
Created by our founder, the Blueprint is the method behind experiential strategy, and the standard event professionals are now certified in.
“Not only does she produce well-executed events that turn heads, she also knows how to leverage them to capture new audiences and build brands.”
“Jenny, you are a magician with your experiential strategy design process.”
“Flawless execution and excellent attention to detail. They understand the assignment 100% of the time.”
“The HM Experiential team was great to work with. Our event was a huge success.”
ABOUT
Every engagement is led directly by our principals, from the first strategy session to the final results report. Behind them stands a trusted network of production, fabrication, AV, and hospitality partners, so the scale of the work never outgrows the attention it gets.
Founded by Jenny Howard-Maxwell, CPES. Our methodology is taught to event professionals through The Edgucation Institute.
MORE ABOUT US
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