Event Marketing vs. Event Planning: Why the Difference Matters for Your Brand

Event Marketing vs. Event Planning: Why the Difference Matters for Your Brand

Event Marketing vs. Event Planning: Why the Difference Matters for Your BrandJenny Howard-Maxwell
Published on: 28/05/2026

Event marketing company executing a branded activation at Denver Zoo Lights

Event StrategyBrand ActivationCorporate Event Planning
Why the Best Brand Activations Feel Like Discoveries, Not Advertisements

Why the Best Brand Activations Feel Like Discoveries, Not Advertisements

Why the Best Brand Activations Feel Like Discoveries, Not AdvertisementsJenny Howard-Maxwell
Published on: 17/05/2026

The brand activations people remember are not the ones that sell the hardest. Here is the brand activation strategy that actually shifts perception and drives measurable results.

Brand Activation
Why the Best Brand Activations Feel Like Discoveries, Not Advertisements

Why the Best Brand Activations Feel Like Discoveries, Not Advertisements

Why the Best Brand Activations Feel Like Discoveries, Not AdvertisementsJenny Howard-Maxwell
Published on: 08/05/2026

The brand activations people remember are not the ones that sell the hardest. Here is the brand activation strategy that actually shifts perception and drives measurable results.

Brand Activation
The Difference Between a Corporate Event and a Brand Experience (And Why It Matters)

The Difference Between a Corporate Event and a Brand Experience (And Why It Matters)

The Difference Between a Corporate Event and a Brand Experience (And Why It Matters)Jenny Howard-Maxwell
Published on: 06/05/2026

Most corporate events are forgettable. Not because they are poorly run, they aren't designed for it.

Brand ActivationCorporate Event Planning