The Real Cost of a Bad Corporate Event (It's Not What You Think)
Jenny Howard-MaxwellPublished on: 05/05/2026
The real cost of a bad corporate event is not what you spent.
Event Strategy
Jenny Howard-Maxwell
How to Brief an Experiential Event Partner (And Why Most Companies Get It Wrong)
Jenny Howard-MaxwellPublished on: 02/05/2026
The quality of your corporate event is decided before a single vendor is hired.
Event Strategy
Why Your Corporate Event Isn't Generating ROI (And What to Do About It)
Jenny Howard-MaxwellPublished on: 01/05/2026
Most corporate events look great and deliver nothing. Here is why your events are not generating ROI
Event ROIEvent Strategy