ABOUT HM EXPERIENTIAL

Boutique by design. Global by reach.

BASED IN NEW YORK · PRODUCING WORLDWIDE

Most organizations still judge events by attendance and execution. We judge them by what they cause people to feel, think, and do, and how those actions move the business. That belief shapes everything we design.

The principals

Every engagement is led directly by our principals, pairing strategic rigor with creative direction from first conversation to final results.

Jenny Howard-Maxwell at an immersive light installation in New York

FOUNDER & CHIEF EXPERIENCE STRATEGIST

Jenny Howard-Maxwell, CPES

Jenny brings more than twenty years of producing corporate events and brand activations across the U.S. and abroad, an MBA in Marketing and Branding, and the method behind every HM Experiential project: the Experiential Edge Blueprint™, which she created.

She leads the why: the purpose, the action each experience is built to drive, and the results we report. Her work has served clients including Bentley, Snowflake, Freshworks, and the Denver Zoo.

CREATIVE DIRECTOR

David Maxwell

David studied Fashion Business Management at the Fashion Institute of Technology and brings a fashion-forward creative perspective to every project. As Creative Director, he shapes the visual identity of each experience, from graphic design and brand expression to styling and aesthetic direction.

His eye for style and design ensures every experience feels as considered up close as it does across the room, and as on-brand in photographs as it does in person.

OUR NETWORK

Design anything. Source anything. Build anything.

We don’t pull from a rental catalog. We design custom, then bring it to life with a trusted network of top fabricators, scenic builders, artisans, and production partners across the country and around the world. If it can be imagined, we can source it, build it, and deliver it, from New York to Venice and anywhere in between.