Where Strategy Meets the Extraordinary.
With over two decades producing high-impact corporate events and brand activations nationwide, HM Experiential was built on a single belief: that the most powerful events aren't just well-executed they're strategically designed to change how people feel, think, and act. We don't just produce moments. We engineer them.
Meet the Team
Jenny Howard-Maxwell
Jenny is an award-winning experiential strategist, author, and founder of HM Experiential. With an MBA in Marketing and Branding and over twenty years producing high-impact corporate events and brand activations nationwide, she brings a rare combination of strategic thinking and flawless execution to every engagement.
Named a Top 50 Power Player in the Events Industry by the Event Planner Expo, Jenny has led conferences, executive retreats, national brand activations, and large-scale experiential campaigns for clients including Bentley, Snowflake, Freshworks, and the Denver Zoo.
As founder of the Edgucation Institute, she certifies the next generation of experiential strategists. She is the author of The Experiential Strategist Workbook and her forthcoming book Make Them Feel That Way on Purpose releases September 2025.
She doesn't just produce events, she defines how the industry thinks about them.
Top 50 Power Player — Event Planner Expo 2025
MBA in Marketing & Branding
Founder — The Education Institute
Author — The Experiential Strategist Workbook, Make Them Feel That Way on Purpose
National Speaker — BizBash Sports Innovation Forum, Washington D.C.
New York Creative Direction
David Maxwell
Based in New York and shaped by his studies at the Fashion Institute of Technology, David brings a refined, fashion-forward creative lens to every HM Experiential production. His work bridges contemporary aesthetics, cultural awareness, and strategic storytelling giving our clients access to both disciplined execution and elevated creative direction.
Ready to create something extraordinary?
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