Jenny is an award-winning experiential strategist, author, and founder of HM Experiential. With an MBA in Marketing and Branding and over twenty years producing high-impact corporate events and brand activations nationwide, she brings a rare combination of strategic thinking and flawless execution to every engagement.

Named a Top 50 Power Player in the Events Industry by the Event Planner Expo, Jenny has led conferences, executive retreats, national brand activations, and large-scale experiential campaigns for clients including Bentley, Snowflake, Freshworks, and the Denver Zoo.

As founder of the Edgucation Institute, she certifies the next generation of experiential strategists. She is the author of The Experiential Strategist Workbook and her forthcoming book Make Them Feel That Way on Purpose releases Fall 2026.

She doesn't just produce events, she defines how the industry thinks about them.