PRESS & MEDIA
On stage, in print, on the record.
Founder Jenny Howard-Maxwell, CPES, speaks, writes, and leads on the future of experiential strategy, from conference stages to the page.
AUTHOR
Make Them Feel That Way On Purpose
FROM EVENT PLANNER TO EXPERIENTIAL STRATEGIST: THINK LIKE A MARKETER, DESIGN FOR EMOTION, PROVE THE IMPACT
The book that defines the experiential strategist: how to design experiences with intent, connect emotion to business results, and prove what an experience produced. Releasing Fall 2026.
Also by Jenny: The Experiential Strategist’s Workbook, the official workbook of The Edgucation Institute.
SPEAKING
The conversations shaping the industry.
- Event Konnector Conference, 2026Moderator of the conference’s two-day industry debate, leading the questions the events world is wrestling with, including data versus experience.
- The Event Planner Expo, New YorkSpeaker and Top 50 Power Player at one of the industry’s most influential gatherings.
- BizBash Sports Innovation Forum, Washington D.C.Featured speaker and panelist on high-impact sponsorship moments and the intersection of sports and experiential marketing.
AWARDS & LEADERSHIP
Recognized by the industry she leads.
- Top 50 Power PlayerThe Event Planner Expo, 2025
- Four-Time Award WinnerNACE, National Association for Catering and Events
- Innovator of the Year NomineeCEA, Colorado Event Alliance
- VP of CommunicationsILEA, International Live Events Association
- Sports Leadership Board MemberBizBash
PODCAST & MEDIA
The strategy conversation the industry has been avoiding.
- Host, The Experiential Strategist podcastWeekly conversations on strategy, emotion, and experience design, featuring guests from leading brands and agencies. Available on Apple Podcasts, Spotify, and iHeart.LISTEN TO THE PODCAST
- Panelist, NACE Denver Empowerment PanelFeatured on the Denver NACE Podcast alongside leading women in events and leadership.
- Guest, Marketing Starter Podcast with Tim HinesOn how immersive experiences drive emotional response and brand connection.
SPEAKING & MEDIA INQUIRIES