SELECTED WORK
Measured in impact, not applause.
Every project below was designed through the Experiential Edge Blueprint™: purpose first, designed around what people do next, and measured by results we can point to.
01 · BENTLEY · VEHICLE LAUNCH
The 2025 Continental GT Speed Launch
To introduce the new Continental GT Speed, we didn’t show people a car. We let them live the life that comes with it.
- PURPOSE
- Introduce the new Continental GT Speed to the market and make ownership feel within reach.
- BEHAVIOR
- Prospective owners see themselves living the Bentley lifestyle and move toward ownership.
- EMOTION
- Aspiration: the feeling of arriving.
- ACTIVATION
- A lifestyle journey on a private airfield: arrival by black car, a private jet waiting on the tarmac, and the Bentley at the end of it, with branded photo and video capture throughout.
- OUTCOME
- A launch guests didn’t just see, but lived, and a library of branded content that carried the moment beyond the night.
02 · RSM · CORPORATE EVENT
Corporate Holiday Party
A celebration designed with one goal in mind: send 300 employees into tax season appreciated, recharged, and ready.
- PURPOSE
- Celebrate RSM’s people and send them into their busiest season refreshed.
- BEHAVIOR
- Reconnect as a team and head into tax season energized.
- EMOTION
- Appreciation and celebration, with humor that spoke their language.
- ACTIVATION
- A winter transformation for 300 guests: a glowing dance floor, lounge vignettes, RSM branding throughout, and signature cocktails like the Busy Season Tonic.
- OUTCOME
- 300 employees celebrated, recharged, and ramped up for their hardest season.
03 · DENVER POLO CLUB · BRAND EXPERIENCE
The Champagne VIP Experience
Inspired by the luxury and branding of a polo match in Louisville, Kentucky, we brought a new kind of experience to Denver, and a new business model with it.
- PURPOSE
- Elevate the club’s matches into a luxury experience and open new revenue.
- BEHAVIOR
- Attract audiences beyond tailgaters and move them to premium tickets.
- EMOTION
- Exclusivity and elegance: the feeling of being on the inside.
- ACTIVATION
- A Champagne VIP Tent with chandeliers, curated lounges, champagne service, grazing tables, and red-carpet arrivals.
- OUTCOME
- One ticket became three tiers (VIP, general admission, and tailgate). The club adopted the model and grew it for years.
04 · DENVER ZOO · IMMERSIVE EXPERIENCE
13 Vignettes Within Zoo Lights
The Zoo asked for three lounges. We came back with three business goals, and designed the spaces to deliver them.
- PURPOSE
- Raise dwell time, increase guest spend, drive attendance, and help Zoo Lights stand out in a crowded holiday season.
- BEHAVIOR
- Guests linger, take photos, share them, and spend.
- EMOTION
- Wonder and delight, designed into every corner.
- ACTIVATION
- Three immersive spaces with 13 emotive vignettes, including a full German holiday village, all built to be photographed, shared, and lingered in, with custom on-site construction.
- OUTCOME
- All three goals were met over the two-month run.
05 · VENICE, ITALY · DESTINATION EXPERIENCE
A Private Gathering in Venice
A private group traveled from around the world to meet in Venice. We orchestrated every detail, from arrival to farewell.
- PURPOSE
- Bring a global group together for a once-in-a-lifetime gathering.
- BEHAVIOR
- Connect, celebrate, and experience Venice as one group.
- EMOTION
- Belonging: guests from around the world, together as one.
- ACTIVATION
- Lodging, hospitality, private excursions, and a private event, with fully branded details throughout.
- OUTCOME
- A seamless destination experience, delivered an ocean away.