awards
Top 50 Power Player in the Events Industry
Named by the Event Planner Expo as one of the most influential leaders shaping the future of the events industry through strategic thinking, innovation, and measurable business impact.
speaking
Sports Innovation Forum — Washington D.C.
Featured speaker at BizBash's Sports Innovation Forum in Washington D.C., presenting on high-impact sponsorship moments and the intersection of sports and experiential marketing.
Podcast & Media Features
Marketing Starter Podcast & NACE Denver Panel
Featured on the Marketing Starter Podcast with Tim Hines discussing how immersive experiences drive emotional response and brand connection. Also featured on the NACE Denver Empowerment Panel alongside Denver's leading women in events and leadership.
Industry Leadership & Recognition
· VP of Communications — ILEA International Live Events Association
· Sports Leadership Board Member — BizBash
· Top 50 Power Player — The Event Planner Expo 2025
· Four-Time Award Winner — NACE National Association for Catering and Events
· Innovator of the Year Nominee — CEA Colorado Event Alliance
The Experiential Strategist podcast
The Strategy Conversation the Events Industry Has Been Avoiding
Hosted by Jenny Howard-Maxwell, The Experiential Strategist podcast explores the intersection of strategy, emotion, and experience design. Available on Apple Podcasts, Spotify, and iHeart.
New episodes every week
Featured guests from top brands and agencies
Strategy you can apply immediately
The book
Make Them Feel That Way on Purpose
The art and science of engineering emotion through strategic experience design. Jenny Howard-Maxwell's groundbreaking book gives event professionals and brand strategists a proven framework for designing experiences that move people and drive measurable outcomes.
Available for pre-order on Amazon
A Soft release September 8, 2026
The companion to the CPES certification
Available for Speaking, Panels & Brand Partnerships
To inquire about speaking engagements or media features, we'd love to hear from you.
© 2026 HM Experietntial
